BIO – IRWIN POLLACK

Irwin Pollack is a skilled, tested, proven business executive who presents challenging, cutting-edge information that deals with the vital business issues that the radio, television and newspaper industries need now!

When it comes to radio, television and newspaper training, it is no surprise that Irwin Pollack has been a trusted leader – both across the United States and around the world – since the mid-1980’s.  Pollack’s in-house consulting, seminars and keynote speeches offer both real world and proven strategies and tactics. 

Beyond media clients, Irwin’s client roster either includes or has included professional service companies, dot.com pioneers, The Fleet Center in Boston, and publicly-traded companies across the world.

As Irwin tells broadcasters and publishers, “The advertising sales world is a minefield of bombs, razor wire, and attack dogs.  Everywhere you turn, you can get hurt if you don’t know which steps to take – and which steps to avoid.”  The over 500,000 seminar attendees who have attended an Irwin Pollack Seminar have turned their minefields into personal gold mines. 

Through the success of his training and published articles, Irwin has achieved celebrity status of his own as one of the most sought-after speakers and consultants in the country for hands-on sales, management, and advertising training.  Irwin is frequently requested for corporate sales meetings, association events, and leadership seminars.

In addition, Irwin has also formed a separate business entity – a mentoring program – and its goal is to educate broadcast and publishing sellers and managers on the practical and effective strategies in new business development, B2B marketing principles, and even on overcoming the fear of rejection.

The results from Irwin Pollack Training speak for themselves.  Every one of his graduates speak of the “Irwin Pollack Advantage” and four-out-of-five of Irwin’s students rate his hands-on training “very good” or “excellent.” Irwin’s dual career as a Family Lawyer compels him to emphasize this is no guarantee of success and your individual results may vary! 

Mr. Pollack flies over 250,000 miles a year – visiting, speaking to, and observing America’s best salespeople and their managers.  Irwin Pollack’s client roster of in-house consulting clients rave of double-digit growth year after year.

Reviews

“Thank you for exceeding all my expectations.  Anybody would be a fool to not use you, Irwin.” 

Laura Wolf, General Manager, KPEJ-TV, Odessa

Ten successful years of both Irwin Pollack and record-breaking budgets.  Irwin, you still pump out fresh sales concepts and presentations enthusiastically embraced by both our new and veteran sellers alike! 

John Jaras, General Sales Manager, WQAM/POWER 96-FM, Miami

“We wanted a drastic change in our sales environment.  To get it, we needed someone not bogged down with all the old newspaper history and the attitude of “we’ve always done it that way.”  So, we turned to Irwin Pollack who has a reputation of changing cultures and revving up the sales engine.  He has helped all of us increase sales, drastically change our sales culture, and infused our properties with high energy, creativity and a great sense of fun while the change was taking place.” 

Richard L. Connor, CEO, Ft. Worth Business Press

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